Impact Communications partnered with the Cleveland Department of Public Health to create an awareness campaign, Cleveland Fights the Flu, for Seasonal Influenza Prevention and Protection. The campaign was so successful that Impact was selected to create Cleveland Flu & You, a Pandemic Influenza Preparedness campaign that won a Communicator Award of Excellence.
For Cleveland Flu & You, Impact created a website, ClevelandFluAndYou.org, that hosts games, videos, downloadable posters, flu facts, vaccination clinics, and tips on how to prevent the spread of the flu.
In the Germ Finder game, a Communicator Award of Distinction winner, users explore a restaurant or classroom to scope out where bacterial cells form on various surfaces. In the Flu Achoo game, visitors learn about large flu pandemics and how they spread worldwide.
Recognizing the power and reach of social media, Impact designed and developed Facebook and Twitter pages to provide ongoing information and links and help enhance Search Engine Optimization.
The campaign sprang into action via e-mails, promo cards, and billboards targeting city residents and Cleveland-based business.
The Cleveland Department of Public Health (CDPH) is the local public health agency charged with improving the quality of life in the City of Cleveland by promoting healthy behavior, protecting the environment, preventing disease, and making the city a healthy place to live, work, and play.