Impact Communications was contracted by The Arras Group to produce a national meeting that would help KTM Sportmotorcycle reposition itself as a power sports company. Part of the event called for an unveiling of the year’s lineup of new vehicles and accessories, especially two all-terrain vehicles (ATVs) – a brand-new product offering for the company. The event was presented to the international media and KTM’s North American dealers.
The theme and logo, “Powersports in Rhode Island”, was selected to put emphasis on the features and benefits of the new product offerings. Impact directed the live event staging; developed speaker support; created a theme video, product launch video, post-event video recap on DVD, and a point of sale promotional DVD to be used by KTM dealers.
Audience response at the event was enthusiastic and the meeting videos reached new audiences as part of the KTM International video reel.
KTM AG is a strong company and an equally strong brand that is constantly expanding its international marketing footprint. KTM is a leading international manufacturer of motorsports vehicles with a special emphasis on sport-oriented motorcycles that underscore the company’s “Ready to Race” philosophy.