Have you met our fearless leader, Bob MacDonald? We recently sat down to ask him a few questions about the work he’s done in his nearly forty years with Impact Communications, how the industry has evolved and what some of his hobbies are.
As founder and president of Impact Communications since its beginning, you’ve seen it all. What is the largest-scale project your team has put together?
One of the most in-depth projects Impact Communications has worked on is the Battle of Midway: Six Minutes that Changed History, a large-scale exhibit with a theater component that opened in 2015 at the USS Midway Museum. Our team had grand ideas for this exhibit and after two years of planning and prep, the client gave us additional room to expand on our vision. The end product is a 4,000 square foot exhibit that includes five video components – two of which incorporate interactive features, an infographic that provides the significance of Midway and illustrates its exact location, a timeline, and a physical component where visitors can walk through a simulated torpedo blast with special light and sound effects. The exhibit also includes a theater where eight holographic characters appear in front of the film.
It was all hands on deck to pull off a project of this magnitude. Writing and research, technical direction and project management, graphic design, video editing and animation, exhibit design, fabrication and installation, technical programming and audio/visual permanent installation were all managed by the Impact team.
The USS Midway Museum was ranked #7 in the United States by the TripAdvisor Travelers’ Choice Awards in the Museum Category. It is the leading tourist destination in San Diego, attracting a broad range of visitors from around the world.
What has surprised you most about the evolution of your industry since Impact Communications opened its doors?
There are two things that surprise me. The first is the evolution of technology (when we opened we were shooting photos and movies on Silver Halide based film) and as a result of many technical evolutions, the pace with which things happen today. Mind you, I don’t feel big projects necessarily get completed any more quickly, (which is what people thought would happen), but we create a lot more iterations on various communications and the end product is much more “fresh and timely”.
What is your favorite thing to do outside of work?
Race sports cars and hang out and play with my family, including my wife, kids, grandchildren and dogs.
If you could have one super power what would it be?
It would have to be the ability to eradicate disease of all sorts. We have worked frequently with St. Jude Children’s Research Hospital in the US and SickKids in Canada and when you see the suffering that some families endure, you can’t help but have your heart go out to them.