Annual Conference Promotion



Impact shot a promotional video on location at the Aspire Conference. The event is hosted by Socius, a distributor and supporter of Microsoft accounting software. The objective was to create a dynamic video which conveys the importance of attending the annual conference.

Impact captured Socius customer testimonial videos using the Blackmagic 4K camera, combining medium-wide and close-up shots in post-production. The Sony FS5 rigged on a Steadicam allowed our cinematographer to capture plenty of motion at the Aspire event, and finally a Canon 5D Mark II was used to capture time-lapse footage.

In post-production, combining the variety of footage with a Cinema 4D treatment of the client’s logo gave the video a high-energy, epic look. The client loved the video and says it conveys a “this is an event that can’t be missed” message.