The Impact video and animation team was given a very challenging objective – create a visual depiction of how an Intelligent Asset Strategy (IAS) works so that this abstract concept can be understood by industry clients and prospects of Meridium from GE Digital.
The IAS depicted works within Meridium’s Asset Performance Management software and had never been visually conveyed. Working with Meridium’s marketing staff, the Impact team brainstormed numerous ways to bring this concept to life in a way that even someone from outside the industry could understand.
In the end, a very complex subject matter was successfully communicated in a visual medium. Client comments included “we never thought someone would be able to visualize this” and “the video is right on target with explaining IAS.”
Meridium, Inc., is a global leader in asset performance management (APM) software and services for asset-intensive industries. Using intelligent asset strategies, Meridium’s Asset Performance Management (APM) software and solutions help organizations reduce operating risk and improve reliability by predicting and preventing asset failures.