Telly Awards, Impact Communications, Video Production, Multimedia Production

The 39th Annual Telly Awards recognized Impact Communications with four of the coveted statues. The Tellys are a premier award honoring video and television programs across all screens and are judged by a group of more than 200 industry leaders and previous award-winning video professionals. Established in 1979, the awards receive over 12,000 entries from all 50 states and across five continents. Typically, only about 10 percent of entries are awarded a Telly. Unlike other competitions, at the Telly Awards, a Silver Award is the highest honor, with Bronze coming in a close second. Impact Communications earned awards this year in a variety of categories including Editing, Cinematography, Recruitment and Motivation.

  • Impact took a Silver Award in the Editing category and a Bronze Award in the Cinematography category for Junior Achievement Kentuckiana , a video promoting the new Business Hall of Fame exhibit at the Kentucky International Convention Center. Impact shot footage and interviews on location at several greater Louisville landmark locations. The exhibit, which Impact also produced and installed, features a program honoring Hall of Fame Laureate inductees as well as six large, vertically-positioned monitors across which is displayed a dramatic skyline of Louisville. Illustrated animations of featured locations invite visitors to touch a screen to hear from local business leaders about how wonderful of an area Kentuckiana is to live, work and play.
  • The ADMI Career Journey video received a Bronze Award in the Recruitment category. The video features a variety of soundbites from executive and field leadership team members, providing a heartfelt and very personal glimpse into why they joined the team and how working for Aspen Dental Management Inc. has changed their lives. Impact shot and edited this recruitment video using two Red Epic cameras, in a straight on view, combined with a behind-the-scenes, side view. Shot on a black backdrop, the viewer is immediately drawn to the interview subject and their personal career journey story.
  • Impact received a Bronze Award in the Motivational category for a video our team shot and edited for Signet Jewelers on behalf of St. Jude Children’s Research Hospital®. Each year Signet works to raise awareness and funds in support of St. Jude: Finding cures. Saving children.®  The video, “Cancer Was Just a Bump in the Road,” tells the story of a 13-year-old girl whose positive attitude and determination helped her through multiple rounds of chemotherapy. She is now in remission and living a full and productive life. Impact’s work on the video included research and scriptwriting, shooting and editing the final piece.
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Cinematography, Video Production

Cinematography is a beautiful mix of art and science. That’s not my quote but something I’ve always related to and identified with. In one phase of college I burnt the candle at both ends churning out physics formulas as an Engineering major. Somewhere in there I had a passion for cinema that went completely unrealized. I closed my eyes and changed my major to Cinematography. When I opened them, I saw the magnificent potential of the art and science blend.  

I fell in love with editing first. Then cameras. Then lighting. Then the entire frame. Everything that comes together to give the audience a sense of emotion had a very profound impact on me. I’ve always been fascinated by the endless ways to tell a story and that’s always been at the core of my interest and the interest of my cohorts: storytelling. 

Storytelling Through Visuals

At Impact, our team takes great pride in communicating our client’s message through beautiful visuals and motion. We have a lot of tools available to convey this emotion and we deliberate on the right ones to use on each project. For instance: 

Camera Motion: We put our RED Helium 8k camera on the MoviPro gimbal stabilizer to get really dynamic motion.  

RED Camera, MoviPro, Dynamic Motion, Video Production, Impact Communications
RED Camera, MoviPro, Dynamic Motion, Video Production, Impact Communications

Anamorphic Lenses: Some projects call for this stylized character and look, and it’s been a lot of fun employing. 

Anamorphic Lenses, Stylized Character, Impact Communications, Video Production

Composition: Sometimes it can be simple but bold.   

Composition, Impact Communications, Video Production
Composition, Impact Communications, Video Production

Quasar Tube Lighting 

Quasar Tube Lighting, Impact Communications, Video Production

Hazer: This gives image a low-contrast contemporary look. 

Hazer, low-contract, contemporary, Impact Communications, Video Production

Color-Grading in Post: Impact has a full Davinci Resolve suite to create the right look.  

Color-grading, Impact Communications, Video Production

In video production and cinematography, the common goal is to summarize a thousand words into a single visual that conveys the message of a scene. For cinematic storytelling, we have a lot of technology and methodology at our disposal: emotion through camera movement, mood through lighting, a sense of space through lensing and composition, and environment through art direction are just a few.  

Art & Science Brings a Script to Life

The art and science of it is using all of these tools to bring a script to life. I think that is really important to engage an audience. We have very different audiences depending on our clients and knowing our audience is something we all take a lot of responsibility in understanding. As a cinematographer, there’s a great sense of achievement to be able to command how the audience feels.   

Interested in learning more about the many ways in which our clients implement our videography? Visit our custom video production page to see how we put various forms of video into play via multimedia, web development, and social media. 

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