Impact Communications saw another busy year in 2018 filled with creative event production, the use of exciting new technology, lots of travel, a new Production Assistant, and even a new baby! From innovative events to unique interactive exhibits and everything in between, 2018 was a fulfilling year for the Impact team. Take a look at our top 18 “hits” of 2018.
- Junior Achievement of Kentuckiana chose Impact to show the world why Louisville, Kentucky is a fantastic place to live, work and play. This interactive exhibit featured 6 vertical monitors, custom animations and top-notch cinematography.
- In 2018, Impact staged a reunion for 4000 corporate team members who hadn’t seen each other for an entire year. Colored t-shirts identified the tribe members as they mingled and reconnected at the rally.
- Holidays are such a production! Nothing says Happy Holidays quite like a video production that includes a princess, accordion music, cats and green spandex. You had to see it to believe it.
- This touchscreen interactive program at the Cleveland Police Museum invites visitors to learn about and honor each Fallen Officer’s final sacrifice. We were honored to help our city pay tribute to these heroes.
- Our Director of Photography, Craig Toussant, welcomed baby Eleanor – his finest production of 2018: Eleanor Ann, born 12/14/18 @ 11:46pm; weighed in at 7lbs. 4oz. Definitely worth the wait!
- He shoots! He edits! He’s young and talented – and if he doesn’t know how, he’s ready to learn. We happily welcomed Lucas Willis to the Impact video production team.
- Impact is now licensed by the FAA to fly. We’re ready to bring our clients a whole new view of their world through video shot from drones.
- On the go – Impact’s MoviPro is the most advanced camera movement system available. Fashion forward, too. Coupled with the Red Helium 8K camera, Impact created a year of award-winning cinematography.
- Creating a dramatic first impression, Impact brought a client’s corporate history to life through video and exhibits inside their two newly-constructed headquarters’ entrances.
- Four cities, four chefs, one national award winner. Not only did we travel to create profile videos of each of these top culinarians, but the crew came home with great recipes and a few new cooking techniques! YUM!
- Our dog-friendly office hosts furry friends Iona, Fred, Lulu, Hooper and Toby. Heck, we might be offering dog walking as a new service in 2019!
- One private venue. 300 lucky guests. One national musical act takes the stage. If we had a million dollars, there’s nowhere we’d rather be!
- What did you purchase with your Amazon Prime account in 2018? Here’s a snapshot of what we ordered for some of our clients’ productions.
- Who says you have to work in Hollywood to produce a music video? All it takes is a talented client and a creative video production team with vision and skills.
- Sometimes event production means getting out the engineering tools. To achieve this feat, we mapped out a giant ‘A’ per CAD calculations, laid out construction markers and string, then maneuvered 350 meeting attendees into position in less than 20 minutes. Capturing the event with multiple cameras including a drone, the moment kicked off 2018 in letter-perfect fashion.
- Working in a tropical paradise is not a bad gig! Our Cleveland video production team traveled to The Atlantis Resort in the Bahamas over three separate weeks to shoot and edit daily videos of our client’s Incentive Trips.
- Sometimes our video production team can get ourselves into quite a tight spot — literally! 2018 saw us using GoPros inside an Apollo capsule to create a museum interactive exhibit. We love to show the world a view they’ve never seen before!
- Corporate video production introduces us to new friends and allows us to learn about our client’s diverse industries. It’s always an adventure, and we often find kindred spirits in the most unusual places.
The International Galaxy Award competition honors outstanding achievement in product and service marketing. Eleven major categories include advertising, marketing campaigns, mobile media, video content and websites. These prestigious awards are judged by peers within the profession and each entry goes through a rigorous three-step evaluation process. Only the top third of entries are selected as winners.
The 2018 Galaxy Award winners were recently announced and Impact Communications, in partnership with our client, J. Walter Thompson INSIDE, a full-service recruitment advertising agency and employer branding consulting firm, received a Silver award in the Video – Employee Presentation category. The video, titled “Make Brighter Moments” was created for Macy’s.
Two Davey Awards for Video Production
In addition to a Galaxy award, the Macy’s “Make Brighter Moments” video received a Silver Davey Award in the Film/Video-Recruitment for Non-Broadcast category. The prestigious Davey Awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body comprised of top-tier professionals from acclaimed media, advertising, and marketing firms.
Working with JWT Inside, our collective team was also received a Silver Davey in the Film/Video-Recruitment for Non-Broadcast Category for the Aspen Dental Employer Brand Manifesto video titled “Lives Changing Lives”.
This year’s 14th Annual Davey Awards—specifically geared toward smaller agencies who focus on big ideas rather than big budgets, included 3,000 entries from the best small shops, firms, and companies worldwide.
Check out our portfolio to see samples of our video production work as event production, interactive exhibits, mobile and apps.
The 39th Annual Telly Awards recognized Impact Communications with four of the coveted statues. The Tellys are a premier award honoring video and television programs across all screens and are judged by a group of more than 200 industry leaders and previous award-winning video professionals. Established in 1979, the awards receive over 12,000 entries from all 50 states and across five continents. Typically, only about 10 percent of entries are awarded a Telly. Unlike other competitions, at the Telly Awards, a Silver Award is the highest honor, with Bronze coming in a close second. Impact Communications earned awards this year in a variety of categories including Editing, Cinematography, Recruitment and Motivation.
- Impact took a Silver Award in the Editing category and a Bronze Award in the Cinematography category for Junior Achievement Kentuckiana , a video promoting the new Business Hall of Fame exhibit at the Kentucky International Convention Center. Impact shot footage and interviews on location at several greater Louisville landmark locations. The exhibit, which Impact also produced and installed, features a program honoring Hall of Fame Laureate inductees as well as six large, vertically-positioned monitors across which is displayed a dramatic skyline of Louisville. Illustrated animations of featured locations invite visitors to touch a screen to hear from local business leaders about how wonderful of an area Kentuckiana is to live, work and play.
- The ADMI Career Journey video received a Bronze Award in the Recruitment category. The video features a variety of soundbites from executive and field leadership team members, providing a heartfelt and very personal glimpse into why they joined the team and how working for Aspen Dental Management Inc. has changed their lives. Impact shot and edited this recruitment video using two Red Epic cameras, in a straight on view, combined with a behind-the-scenes, side view. Shot on a black backdrop, the viewer is immediately drawn to the interview subject and their personal career journey story.
- Impact received a Bronze Award in the Motivational category for a video our team shot and edited for Signet Jewelers on behalf of St. Jude Children’s Research Hospital®. Each year Signet works to raise awareness and funds in support of St. Jude: Finding cures. Saving children.® The video, “Cancer Was Just a Bump in the Road,” tells the story of a 13-year-old girl whose positive attitude and determination helped her through multiple rounds of chemotherapy. She is now in remission and living a full and productive life. Impact’s work on the video included research and scriptwriting, shooting and editing the final piece.
Cinematography is a beautiful mix of art and science. That’s not my quote but something I’ve always related to and identified with. In one phase of college I burnt the candle at both ends churning out physics formulas as an Engineering major. Somewhere in there I had a passion for cinema that went completely unrealized. I closed my eyes and changed my major to Cinematography. When I opened them, I saw the magnificent potential of the art and science blend.
I fell in love with editing first. Then cameras. Then lighting. Then the entire frame. Everything that comes together to give the audience a sense of emotion had a very profound impact on me. I’ve always been fascinated by the endless ways to tell a story and that’s always been at the core of my interest and the interest of my cohorts: storytelling.
Storytelling Through Visuals
At Impact, our team takes great pride in communicating our client’s message through beautiful visuals and motion. We have a lot of tools available to convey this emotion and we deliberate on the right ones to use on each project. For instance:
Camera Motion: We put our RED Helium 8k camera on the MoviPro gimbal stabilizer to get really dynamic motion.
Anamorphic Lenses: Some projects call for this stylized character and look, and it’s been a lot of fun employing.
Composition: Sometimes it can be simple but bold.
Quasar Tube Lighting
Hazer: This gives image a low-contrast contemporary look.
Color-Grading in Post: Impact has a full Davinci Resolve suite to create the right look.
In video production and cinematography, the common goal is to summarize a thousand words into a single visual that conveys the message of a scene. For cinematic storytelling, we have a lot of technology and methodology at our disposal: emotion through camera movement, mood through lighting, a sense of space through lensing and composition, and environment through art direction are just a few.
Art & Science Brings a Script to Life
The art and science of it is using all of these tools to bring a script to life. I think that is really important to engage an audience. We have very different audiences depending on our clients and knowing our audience is something we all take a lot of responsibility in understanding. As a cinematographer, there’s a great sense of achievement to be able to command how the audience feels.
Interested in learning more about the many ways in which our clients implement our videography? Visit our custom video production page to see how we put various forms of video into play via multimedia, web development, and social media.
When you are looking to outsource your next museum interactive exhibit, it is imperative that your audiovisual vendor excels at storytelling. If their first comments are about the creative approach and making a connection with visitors, that is a good sign. You may be the content expert, but it is your vendor’s job to interpret the story in a way that your target audiences find engaging and memorable.
Top Ten Questions to Ask Prospective Museum Interactive Exhibit Vendors
Once your initial project is identified, provide prospective vendors the answers to these ten questions along with a list of “must-haves” and “like-to-haves.” These answers will help guide their proposal and will assist them in personalizing their approach.
- Who is your target audience? Whether this is your typical visitor or your goal is to attract a new demographic, be as specific as possible.
- What are your goals? Identify the call to action and/or an emotional connection you wish to make.
- What are your communication objectives? List the three most important messages for visitors to remember.
- Who is the voice of the exhibit? This might be a museum director, curator, professional talent, celebrity, historic character (real or fictitious) or even an artifact.
- What elements does the museum own or have access to? This can include artifacts, graphic designs, photos, audio/video assets, etc.
- Do you want museum staff to update content for the media program? If so, what is their technical skill level and how often do you anticipate revisions?
- Does the museum own or wish to purchase AV hardware for the exhibit?
- Does the content require progression of thought or can it be accessed randomly?
- How much ambient sound is in proximity to where the exhibit will be located?
- What ADA requirements need to be met (physical, visual, audio) and how will this affect the storytelling?
Finally, when selecting a vendor to assist with your audiovisual or museum interactive exhibit needs, we recommend sending a Request for Proposal for one project and providing as much information as possible to ensure an apples-to-apples comparison. You can then see how multiple vendors approach the same project and make a well-informed selection.
Now let the challenge begin!
Interested in learning more about some of the interactive exhibit work Impact Communications has completed for our clients? Check out:
- Mission Nutrition Exhibit Gallery: Created for the Gulf Coast Exploreum Science Center in Mobile, AL, this interactive exhibit includes an Augmented Reality app. Impact designed and fabricated exhibitry, developed the content, designed and produced graphics and animations, developed games, tested and installed all components.
- Battle of Midway: Six Minutes that Changed History, which combines the use of digital media and authentic exhibit fabrication in a 4,000 square foot permanent exhibit housed at the USS Midway Museum.
- Learn about the 100-year history of Junior Achievement USA.
- Experience the growth of Junior Achievement in various eras.
- Enjoy interacting with innovative technology.