Cinematography is a beautiful mix of art and science. That’s not my quote but something I’ve always related to and identified with. In one phase of college I burnt the candle at both ends churning out physics formulas as an Engineering major. Somewhere in there I had a passion for cinema that went completely unrealized. I closed my eyes and changed my major to Cinematography. When I opened them, I saw the magnificent potential of the art and science blend.
I fell in love with editing first. Then cameras. Then lighting. Then the entire frame. Everything that comes together to give the audience a sense of emotion had a very profound impact on me. I’ve always been fascinated by the endless ways to tell a story and that’s always been at the core of my interest and the interest of my cohorts: storytelling.
Storytelling Through Visuals
At Impact, our team takes great pride in communicating our client’s message through beautiful visuals and motion. We have a lot of tools available to convey this emotion and we deliberate on the right ones to use on each project. For instance:
Camera Motion: We put our RED Helium 8k camera on the MoviPro gimbal stabilizer to get really dynamic motion.
Anamorphic Lenses: Some projects call for this stylized character and look, and it’s been a lot of fun employing.
Composition: Sometimes it can be simple but bold.
Quasar Tube Lighting
Hazer: This gives image a low-contrast contemporary look.
Color-Grading in Post: Impact has a full Davinci Resolve suite to create the right look.
In video production and cinematography, the common goal is to summarize a thousand words into a single visual that conveys the message of a scene. For cinematic storytelling, we have a lot of technology and methodology at our disposal: emotion through camera movement, mood through lighting, a sense of space through lensing and composition, and environment through art direction are just a few.
Art & Science Brings a Script to Life
The art and science of it is using all of these tools to bring a script to life. I think that is really important to engage an audience. We have very different audiences depending on our clients and knowing our audience is something we all take a lot of responsibility in understanding. As a cinematographer, there’s a great sense of achievement to be able to command how the audience feels.
Interested in learning more about the many ways in which our clients implement our videography? Visit our custom video production page to see how we put various forms of video into play via multimedia, web development, and social media.
When you are looking to outsource your next museum interactive exhibit, it is imperative that your audiovisual vendor excels at storytelling. If their first comments are about the creative approach and making a connection with visitors, that is a good sign. You may be the content expert, but it is your vendor’s job to interpret the story in a way that your target audiences find engaging and memorable.
Top Ten Questions to Ask Prospective Museum Interactive Exhibit Vendors
Once your initial project is identified, provide prospective vendors the answers to these ten questions along with a list of “must-haves” and “like-to-haves.” These answers will help guide their proposal and will assist them in personalizing their approach.
- Who is your target audience? Whether this is your typical visitor or your goal is to attract a new demographic, be as specific as possible.
- What are your goals? Identify the call to action and/or an emotional connection you wish to make.
- What are your communication objectives? List the three most important messages for visitors to remember.
- Who is the voice of the exhibit? This might be a museum director, curator, professional talent, celebrity, historic character (real or fictitious) or even an artifact.
- What elements does the museum own or have access to? This can include artifacts, graphic designs, photos, audio/video assets, etc.
- Do you want museum staff to update content for the media program? If so, what is their technical skill level and how often do you anticipate revisions?
- Does the museum own or wish to purchase AV hardware for the exhibit?
- Does the content require progression of thought or can it be accessed randomly?
- How much ambient sound is in proximity to where the exhibit will be located?
- What ADA requirements need to be met (physical, visual, audio) and how will this affect the storytelling?
Finally, when selecting a vendor to assist with your audiovisual or museum interactive exhibit needs, we recommend sending a Request for Proposal for one project and providing as much information as possible to ensure an apples-to-apples comparison. You can then see how multiple vendors approach the same project and make a well-informed selection.
Now let the challenge begin!
Interested in learning more about some of the interactive exhibit work Impact Communications has completed for our clients? Check out:
- Mission Nutrition Exhibit Gallery: Created for the Gulf Coast Exploreum Science Center in Mobile, AL, this interactive exhibit includes an Augmented Reality app. Impact designed and fabricated exhibitry, developed the content, designed and produced graphics and animations, developed games, tested and installed all components.
- Battle of Midway: Six Minutes that Changed History, which combines the use of digital media and authentic exhibit fabrication in a 4,000 square foot permanent exhibit housed at the USS Midway Museum.
- Learn about the 100-year history of Junior Achievement USA.
- Experience the growth of Junior Achievement in various eras.
- Enjoy interacting with innovative technology.