What exceptional event management companies do to impress you every time.
What exceptional event management companies do to impress you every time.

No one company can be a jack of all trades. For many companies, there are often not the resources or the internal expertise to pull off a flawless event.

Whether a large corporation or a smaller business, hosting a live event can be daunting. That is where a seasoned event production company comes in. It is beneficial to rely on professionals that specialize in understanding your business goals and who can then create an outstanding event experience that aligns with those goals, and will resonate with both the hosts and guests.

Whether it is a sales or training meeting, a leadership meeting, or a large-scale launch event, the end goal should always be the same: move the audience to action.

What Are the Risks of Producing Your Event Internally?

While internal resources may have company knowledge on their side, there is so much more that goes into producing a top-notch corporate meeting or event. For starters, there are literally thousands of details to coordinate. For employees who already have other responsibilities, simply finding the time and expertise to plan and execute a live event can be one of the biggest challenges.

Finding the right mix of creativity is also vital to making that lasting impression. From the psychology of a custom theme and graphics development, script and speechwriting, and live entertainment to the little details like set design, technology specification and collateral materials, a creative spark is necessary across every aspect of the event. Without an experienced production team on your side, your event is not likely to achieve your goals.

Now that you are inclined to contract professional support, what wow factors should you look for when outsourcing your next live event?

What the Best Event Production Companies Do Well

There are many factors that should be taken into consideration when selecting the “best” event production company to handle your next event, but a few really standout:

  • Understanding the audience and the objective: A solid production team will ask the right questions in order to really understand who the audience is, where attendees are coming from, what their perspective is, and most importantly, how you want them to think or feel differently once they step away from the meeting or event. Answering these questions all begins with listening and relationship building with a client.
  • Accurately telling the story: Every meeting or event has a unique story to tell and it is the job of a production team to tell that story in an engaging and motivational way. A story is not just spoken on a stage. It is told through theme selection, live entertainment, snappy graphics and the right video and music at the right time. A motivational story has many different components and the best event production companies have the resources and expertise to tie every aspect of an event in, leaving attendees invigorated and wanting more.
  • Bringing the right resources to the table: There are many components involved in successfully producing a large-scale meeting or event. Bringing a production team with the right mix of expertise and capabilities to the table is a game-changer. A team that offers the whole package from soup-to-nuts (think script and speechwriting to talent casting, video production and even staging management) will ensure consistency throughout the event.

What has worked well for your events? Have they fallen short? We would love to hear your story and explain how we can build on what you have done in the past. Take a look at our most recent portfolio of work here.

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Realscreen Summit
Realscreen Summit 2019, Non-fiction Television

I recently attended the annual Realscreen Summit in New Orleans. Realscreen is the premiere industry conference for the non-fiction television industry. The event brings together Network Executives and Producers from around the world for four days of panels, pitching and networking. Each year during the conference, Executives from the top non-fiction networks—including History Channel, National Geographic, Travel Channel and Smithsonian, share details about the type of content they are looking for. Producers then have the chance to pitch new show concepts. It’s an exciting opportunity for Producers of all levels—from first-timers to journeymen—to gain rich insights and pitch their best ideas to key decision-makers. 

This was Impact’s third year to attend Realscreen. Each year provides the opportunity to learn more about an industry where we hope to expand and allows us to pitch our own unique ideas and in turn, receive valuable feedback from some of the top contacts in the industry. In anticipation of this year’s conference, our team developed several exciting show concepts covering a diverse range of topics including history, travel and cars. We were excited to have the opportunity to pitch our favorites directly to History Channel and MotorTrend.

Key Takeaways from the Summit

  • Even though people are consuming more video content than ever, the way they consume it is being spread across many more outlets.
  • Just as the big three networks had to learn and adapt when cable came into existence with all of its options, now the “traditional” cable networks are having to adapt to the new Over the Top (OTT) services.
  • US TV viewers quitting cable in favor of various Video on Demand (VOD) (both subscription and advertising supported) outlets increased by a dramatic 32.8% in 2018 (from 9.8% to 12.9% of the population – Source: eMarketer, July 2018).
  • New players like YouTube TV and Disney+ are entering the VOD arena.
  • VOD services like Netflix and Amazon Prime are committing large budgets to acquiring content while Cable networks are forced to be more selective, making their budgets work harder.
  • Producers bringing new programming ideas to market are working in a more competitive arena than ever.

Impact is best known for our innovative meeting and event production, video production, exhibits and interactive multimedia, all of which require the ability to captivate an audience through powerful messaging and storytelling. It is because of these abilities that documentaries are a natural fit for Impact’s creativity and experience. In fact, several members of our team have substantial experience in this field and know just what it takes to succeed. Emmy-award winning Producer/Writer Sarah Pagura has produced over 25 hours of non-fiction content for major networks including CNBC, Biography, History Channel, Weather Channel and National Geographic Channel. Associate Producer Melissa Bentley worked on A&E’s incredibly successful series First 48, and our Director of Photography Craig Toussant got his start in production at VH-1 and MTV.

Realscreen 2019 was a great opportunity to visit New Orleans, make some new friends and contacts, and take a great deal of knowledge away about the non-fiction television industry. We look forward to hopefully sharing some news about exciting projects in the future!

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Impact Communications saw another busy year in 2018 filled with creative event production, the use of exciting new technology, lots of travel, a new Production Assistant, and even a new baby! From innovative events to unique interactive exhibits and everything in between, 2018 was a fulfilling year for the Impact team. Take a look at our top 18 “hits” of 2018.

Multimedia Production Company, Cleveland Video Production, Innovative Events, Corporate Event Production, Museum Interactive Exhibits
  1. Junior Achievement of Kentuckiana chose Impact to show the world why Louisville, Kentucky is a fantastic place to live, work and play. This interactive exhibit featured 6 vertical monitors, custom animations and top-notch cinematography.
  2. In 2018, Impact staged a reunion for 4000 corporate team members who hadn’t seen each other for an entire year. Colored t-shirts identified the tribe members as they mingled and reconnected at the rally.
  3. Holidays are such a production! Nothing says Happy Holidays quite like a video production that includes a princess, accordion music, cats and green spandex. You had to see it to believe it.
  4. This touchscreen interactive program at the Cleveland Police Museum invites visitors to learn about and honor each Fallen Officer’s final sacrifice. We were honored to help our city pay tribute to these heroes.
  5. Our Director of Photography, Craig Toussant, welcomed baby Eleanor – his finest production of 2018: Eleanor Ann, born 12/14/18 @ 11:46pm; weighed in at 7lbs. 4oz. Definitely worth the wait!
  6. He shoots! He edits! He’s young and talented – and if he doesn’t know how, he’s ready to learn. We happily welcomed Lucas Willis to the Impact video production team.
  7. Impact is now licensed by the FAA to fly. We’re ready to bring our clients a whole new view of their world through video shot from drones.
  8. On the go – Impact’s MoviPro is the most advanced camera movement system available.  Fashion forward, too. Coupled with the Red Helium 8K camera, Impact created a year of award-winning cinematography.
  9. Creating a dramatic first impression, Impact brought a client’s corporate history to life through video and exhibits inside their two newly-constructed headquarters’ entrances.
  10. Four cities, four chefs, one national award winner. Not only did we travel to create profile videos of each of these top culinarians, but the crew came home with great recipes and a few new cooking techniques! YUM!
  11. Our dog-friendly office hosts furry friends Iona, Fred, Lulu, Hooper and Toby. Heck, we might be offering dog walking as a new service in 2019!
  12. One private venue. 300 lucky guests. One national musical act takes the stage. If we had a million dollars, there’s nowhere we’d rather be!
  13. What did you purchase with your Amazon Prime account in 2018? Here’s a snapshot of what we ordered for some of our clients’ productions.
  14. Who says you have to work in Hollywood to produce a music video?  All it takes is a talented client and a creative video production team with vision and skills.
  15. Sometimes event production means getting out the engineering tools. To achieve this feat, we mapped out a giant ‘A’ per CAD calculations, laid out construction markers and string, then maneuvered 350 meeting attendees into position in less than 20 minutes. Capturing the event with multiple cameras including a drone, the moment kicked off 2018 in letter-perfect fashion.
  16. Working in a tropical paradise is not a bad gig! Our Cleveland video production team traveled to The Atlantis Resort in the Bahamas over three separate weeks to shoot and edit daily videos of our client’s Incentive Trips.
  17. Sometimes our video production team can get ourselves into quite a tight spot — literally! 2018 saw us using GoPros inside an Apollo capsule to create a museum interactive exhibit. We love to show the world a view they’ve never seen before!
  18. Corporate video production introduces us to new friends and allows us to learn about our client’s diverse industries. It’s always an adventure, and we often find kindred spirits in the most unusual places.
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Telly Awards, Impact Communications, Video Production, Multimedia Production

The 39th Annual Telly Awards recognized Impact Communications with four of the coveted statues. The Tellys are a premier award honoring video and television programs across all screens and are judged by a group of more than 200 industry leaders and previous award-winning video professionals. Established in 1979, the awards receive over 12,000 entries from all 50 states and across five continents. Typically, only about 10 percent of entries are awarded a Telly. Unlike other competitions, at the Telly Awards, a Silver Award is the highest honor, with Bronze coming in a close second. Impact Communications earned awards this year in a variety of categories including Editing, Cinematography, Recruitment and Motivation.

  • Impact took a Silver Award in the Editing category and a Bronze Award in the Cinematography category for Junior Achievement Kentuckiana , a video promoting the new Business Hall of Fame exhibit at the Kentucky International Convention Center. Impact shot footage and interviews on location at several greater Louisville landmark locations. The exhibit, which Impact also produced and installed, features a program honoring Hall of Fame Laureate inductees as well as six large, vertically-positioned monitors across which is displayed a dramatic skyline of Louisville. Illustrated animations of featured locations invite visitors to touch a screen to hear from local business leaders about how wonderful of an area Kentuckiana is to live, work and play.
  • The ADMI Career Journey video received a Bronze Award in the Recruitment category. The video features a variety of soundbites from executive and field leadership team members, providing a heartfelt and very personal glimpse into why they joined the team and how working for Aspen Dental Management Inc. has changed their lives. Impact shot and edited this recruitment video using two Red Epic cameras, in a straight on view, combined with a behind-the-scenes, side view. Shot on a black backdrop, the viewer is immediately drawn to the interview subject and their personal career journey story.
  • Impact received a Bronze Award in the Motivational category for a video our team shot and edited for Signet Jewelers on behalf of St. Jude Children’s Research Hospital®. Each year Signet works to raise awareness and funds in support of St. Jude: Finding cures. Saving children.®  The video, “Cancer Was Just a Bump in the Road,” tells the story of a 13-year-old girl whose positive attitude and determination helped her through multiple rounds of chemotherapy. She is now in remission and living a full and productive life. Impact’s work on the video included research and scriptwriting, shooting and editing the final piece.
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