Company Event Ideas That Wow

A recent survey by Robert Half titled, “It’s time we all work happy: The secrets of the happiest companies and employees” reveals there are several factors that drive happiness with pride (51%), fairness and respect (51%), and feeling appreciated (50%) as the top drivers.

When employers host company events and recognize the efforts of their employees, this gesture drives happiness and, in effect, productivity and results.

Company-wide inclusion is seen as an investment in their people and does not go unnoticed. Fortunately, today’s corporate events are not like those of the past, where dry speakers go on and on in a less than lively boardroom or rented meeting space. Company event ideas today are much more energetic and larger in scale and are created for employees, so they feel appreciated and engrossed in the company’s overall mission and vision.

Now that you know the benefits of hosting a company event, read on to learn how to elevate your next corporate gathering.

On Trend Event Concepts

From a theme to talent and branding, even the smallest details will make an impact. If your concepts align with current trends, you are sure to up the wow-factor. Some of the hottest company event ideas leaving a lasting impression on today’s attendees include:

1. Taking it back to the 80’s: A great theme party can make the whole event. Transport your guests back in time with some simple neon. Think glow sticks and 80’s attire with a great DJ playing top hits from that decade. Before you know it, you have a party! Go a step further by bringing in a glow makeup artist to help your guests really “get into the groove” a la Madonna circa 1985! It may seem simple but carrying a theme across every aspect of the event can help tie everything together.

2. A scavenger hunt: Break guests into groups and let the healthy competition begin! A scavenger hunt around the city, or even around the venue, is a fun way to make the experience immersive. It’s also a great teambuilding and networking activity!

3. Escape Rooms: Escape Rooms are a big hit for groups and are now popping up in most major cities. Your company can even opt to design your own escape room with a unique theme that can link back to the corporate message. Clues, for instance, can tie into an earlier keynote that was delivered at the event. Activities like this promote engagement and allow different groups of people who might not always engage with each other, to work together on the same team.

4. Food trucks: Food trucks are all the rage right now. This delicious trend is a great way to customize your event with food that’s outside of the typical “ballroom” fare. With this option you can feed a large group with a variety of choices – including vegetarian, gluten free, etc. And, it’s perfect for an outdoor event!

5. The pampered guest: Everyone enjoys feeling pampered in addition to being entertained. Bring in a manicurist or chair massages. Offer shoe shining. Guided meditation or yoga offerings also allow guests to focus on health and wellness – something they might desire but not always have the time for. Treat your guests to some “me time,” because we all need a little of that!

Impact Communications excels in crafting winning company event ideas that bring a level of value that goes beyond pure entertainment to promote team building and growth for your employees. From event conceptualization to branding, video production and talent, our team can handle every aspect of your next company event. Check out our portfolio for a sampling of some of the unique events we have produced for our clients.

What exceptional event management companies do to impress you every time.
What exceptional event management companies do to impress you every time.

No one company can be a jack of all trades. For many companies, there are often not the resources or the internal expertise to pull off a flawless event.

Whether a large corporation or a smaller business, hosting a live event can be daunting. That is where a seasoned event production company comes in. It is beneficial to rely on professionals that specialize in understanding your business goals and who can then create an outstanding event experience that aligns with those goals, and will resonate with both the hosts and guests.

Whether it is a sales or training meeting, a leadership meeting, or a large-scale launch event, the end goal should always be the same: move the audience to action.

What Are the Risks of Producing Your Event Internally?

While internal resources may have company knowledge on their side, there is so much more that goes into producing a top-notch corporate meeting or event. For starters, there are literally thousands of details to coordinate. For employees who already have other responsibilities, simply finding the time and expertise to plan and execute a live event can be one of the biggest challenges.

Finding the right mix of creativity is also vital to making that lasting impression. From the psychology of a custom theme and graphics development, script and speechwriting, and live entertainment to the little details like set design, technology specification and collateral materials, a creative spark is necessary across every aspect of the event. Without an experienced production team on your side, your event is not likely to achieve your goals.

Now that you are inclined to contract professional support, what wow factors should you look for when outsourcing your next live event?

What the Best Event Production Companies Do Well

There are many factors that should be taken into consideration when selecting the “best” event production company to handle your next event, but a few really standout:

  • Understanding the audience and the objective: A solid production team will ask the right questions in order to really understand who the audience is, where attendees are coming from, what their perspective is, and most importantly, how you want them to think or feel differently once they step away from the meeting or event. Answering these questions all begins with listening and relationship building with a client.
  • Accurately telling the story: Every meeting or event has a unique story to tell and it is the job of a production team to tell that story in an engaging and motivational way. A story is not just spoken on a stage. It is told through theme selection, live entertainment, snappy graphics and the right video and music at the right time. A motivational story has many different components and the best event production companies have the resources and expertise to tie every aspect of an event in, leaving attendees invigorated and wanting more.
  • Bringing the right resources to the table: There are many components involved in successfully producing a large-scale meeting or event. Bringing a production team with the right mix of expertise and capabilities to the table is a game-changer. A team that offers the whole package from soup-to-nuts (think script and speechwriting to talent casting, video production and even staging management) will ensure consistency throughout the event.

What has worked well for your events? Have they fallen short? We would love to hear your story and explain how we can build on what you have done in the past. Take a look at our most recent portfolio of work here.

Scriptwriting, Speechwriting, Video Production, Corporate Event Production, Corporate Events Production

Years ago, a local ad agency handed out little buttons that read “Eschew Obfuscation” to pitch their creative services. Eschew Obfuscation means avoid confusion. This button remains one of my favorite business promotional items because those two words together capture the essence of good writing. If I had been in the market for an ad agency, I would have hired them on the spot.

Those of us who write for a living – actually, those of us who write anything, period – can fall victim to filling scripts or presentations or e-mails with clutter words in an attempt to sound more authoritative or wittier. Readers or viewers get bogged down searching for the message in the quagmire of unnecessary descriptive terms. You lose them and you don’t achieve your project’s mission.

I’m asked what I do to shift between writing for different media or for different audiences.  There are cardinal rules, such as knowing your audience, identifying the objectives of the work and using those objectives to meet the end goal. Right up there is also writing to make each sentence count. This is the case no matter what I’m writing.

Someone even asked me “how do you write for millennials?” as if there had been a generational evolution in comprehension I might have missed. I had to look up how because quite honestly, I did not know the answer.  Turns out I’ve been doing it all along: No matter what the audience demographic, people crave clarity.

Whether for a video production or corporate event production, using crisp, clean and precise language is my goal with every script I write. It is okay to get illustrative – when it appropriately adds personality or color to the piece. I self-edit and I also have others provide feedback, which reminds me not to fall in love with my words. I’m not writing for me.

A lexical fact: The average active vocabulary of an adult English speaker is around 20,000 words. Promise yourself not to use them all in the same work. When writing, use words sparingly and judiciously. Eschew obfuscation. Get it?  You will. And so will your audience, quite clearly.