What exceptional event management companies do to impress you every time.
What exceptional event management companies do to impress you every time.

No one company can be a jack of all trades. For many companies, there are often not the resources or the internal expertise to pull off a flawless event.

Whether a large corporation or a smaller business, hosting a live event can be daunting. That is where a seasoned event production company comes in. It is beneficial to rely on professionals that specialize in understanding your business goals and who can then create an outstanding event experience that aligns with those goals, and will resonate with both the hosts and guests.

Whether it is a sales or training meeting, a leadership meeting, or a large-scale launch event, the end goal should always be the same: move the audience to action.

What Are the Risks of Producing Your Event Internally?

While internal resources may have company knowledge on their side, there is so much more that goes into producing a top-notch corporate meeting or event. For starters, there are literally thousands of details to coordinate. For employees who already have other responsibilities, simply finding the time and expertise to plan and execute a live event can be one of the biggest challenges.

Finding the right mix of creativity is also vital to making that lasting impression. From the psychology of a custom theme and graphics development, script and speechwriting, and live entertainment to the little details like set design, technology specification and collateral materials, a creative spark is necessary across every aspect of the event. Without an experienced production team on your side, your event is not likely to achieve your goals.

Now that you are inclined to contract professional support, what wow factors should you look for when outsourcing your next live event?

What the Best Event Production Companies Do Well

There are many factors that should be taken into consideration when selecting the “best” event production company to handle your next event, but a few really standout:

  • Understanding the audience and the objective: A solid production team will ask the right questions in order to really understand who the audience is, where attendees are coming from, what their perspective is, and most importantly, how you want them to think or feel differently once they step away from the meeting or event. Answering these questions all begins with listening and relationship building with a client.
  • Accurately telling the story: Every meeting or event has a unique story to tell and it is the job of a production team to tell that story in an engaging and motivational way. A story is not just spoken on a stage. It is told through theme selection, live entertainment, snappy graphics and the right video and music at the right time. A motivational story has many different components and the best event production companies have the resources and expertise to tie every aspect of an event in, leaving attendees invigorated and wanting more.
  • Bringing the right resources to the table: There are many components involved in successfully producing a large-scale meeting or event. Bringing a production team with the right mix of expertise and capabilities to the table is a game-changer. A team that offers the whole package from soup-to-nuts (think script and speechwriting to talent casting, video production and even staging management) will ensure consistency throughout the event.

What has worked well for your events? Have they fallen short? We would love to hear your story and explain how we can build on what you have done in the past. Take a look at our most recent portfolio of work here.

Scriptwriting, Speechwriting, Video Production, Corporate Event Production, Corporate Events Production

Years ago, a local ad agency handed out little buttons that read “Eschew Obfuscation” to pitch their creative services. Eschew Obfuscation means avoid confusion. This button remains one of my favorite business promotional items because those two words together capture the essence of good writing. If I had been in the market for an ad agency, I would have hired them on the spot.

Those of us who write for a living – actually, those of us who write anything, period – can fall victim to filling scripts or presentations or e-mails with clutter words in an attempt to sound more authoritative or wittier. Readers or viewers get bogged down searching for the message in the quagmire of unnecessary descriptive terms. You lose them and you don’t achieve your project’s mission.

I’m asked what I do to shift between writing for different media or for different audiences.  There are cardinal rules, such as knowing your audience, identifying the objectives of the work and using those objectives to meet the end goal. Right up there is also writing to make each sentence count. This is the case no matter what I’m writing.

Someone even asked me “how do you write for millennials?” as if there had been a generational evolution in comprehension I might have missed. I had to look up how because quite honestly, I did not know the answer.  Turns out I’ve been doing it all along: No matter what the audience demographic, people crave clarity.

Whether for a video production or corporate event production, using crisp, clean and precise language is my goal with every script I write. It is okay to get illustrative – when it appropriately adds personality or color to the piece. I self-edit and I also have others provide feedback, which reminds me not to fall in love with my words. I’m not writing for me.

A lexical fact: The average active vocabulary of an adult English speaker is around 20,000 words. Promise yourself not to use them all in the same work. When writing, use words sparingly and judiciously. Eschew obfuscation. Get it?  You will. And so will your audience, quite clearly.