Iowa Rock ‘n Roll Hall of Fame
Interactive multimedia programs
To educate and entertain a museum audience
The Project
Impact developed four interactive multimedia programs that share Iowa’s rich contributions to the history of rock and roll, each designed to appeal to a diverse audience. These multimedia programs honor prestigious Iowa talent, follow the tour routes of national rock stars who made Iowa a must-play destination, visit famous Iowa music venues, and celebrate the top names in Iowa radio who helped bring rock and roll to the heartland.
Client
The Iowa Rock ‘n Roll Hall of Fame Museum provides visitors with an in-depth look at Iowa’s musical roots.
Audience
Visitors with an interest in rock and roll and a desire to discover more about Iowa’s place in American rock history.
Objective
Inspire visitors and give recognition to the men and woman who influenced the genre.
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Our Process
Impact provided turnkey service on the creation of four interactive touchscreen exhibits in the museum and managed the hardware systems. We worked with the client to identify their vision and the content available for each exhibit. Then we created wireframes that demonstrated a logical narrative and flow for each of the exhibits. Once those were approved we built all the graphic components and then began programming. Knowing that new inductees would be added each year, we planned a robust database design that would allow the client to create their own updates to select programs, particularly the Hall of Fame. In addition to the design, we sourced the monitors for the exhibit and handled all purchasing, testing and installation onto the hardware.
Dreaming
Creative Concept
User Experience Design
Hardware Structure
Wireframe Development
Storytelling
Research
Scriptwriting
Systems Engineering
Creating
Graphic Design
Interactive Programming
Motion Graphics
On the Road Again
We created an After Effects journey where some of the biggest names in rock made Iowa’s popular music venues important stops as they continued on the road to superstardom.
Their Role in Rock
Visitors can interactively connect with their favorite DJs from the past, some who were almost as famous as the artists whose records they played.
Honoring the Legends
The roster of Iowa’s rock and roll royalty grows each year and visitors can access them all through this comprehensive database-driven program. This updatable interactive features three different search options.
