Signet Jewelers’ History Wall
Multimedia exhibit featured at a corporate headquarters
To educate employees and visitors about the company’s history
The Project
Impact was asked to create a multimedia exhibit that features the history of Signet Jewelers. The exhibit is prominently featured in the newly renovated entrance at the company’s headquarters in Akron, Ohio. The goal is to prominently position Signet’s mission statement – Celebrate Life, Express Love – so that employees and guests see it upon entering the building. An identical exhibit was also designed for Signet’s Dallas office.
Client
Signet Jewelers Limited is the world's largest retailer of diamond jewelry, operating over 2,900 stores.
Audience
Visitors to Signet Support Centers in Akron and Dallas plus team members working at these facilities.
Objective
Share the company’s history in a visually stunning exhibit.
150
Years of company history reflected in exhibit
6
Monitors used in the exhibit
2
Complete versions of the exhibit built
Our Process
From concept to completion, Impact handled every step in the content production process. Impact conducted extensive research to document the company’s 150+ year history. We designed interpretive displays and crafted copy for hundreds of artifacts. We also created a multimedia program with updatable components so Signet can add to their company’s history as time progresses. Images featured in the exhibit include footage and stills of company founders and leaders, graphic and animated treatments, visuals of merchandise through the years plus lifestyle videography.
Impact also partnered with exhibit fabricators to execute the concepts we collaboratively conceived. Both iterations of the history wall feature vertical graphic panels and a six-monitor video wall. A glass display case houses historic company artifacts. Also included in the exhibit is the “Watch Wall,” a museum-quality display of hundreds of rare watches and timepieces, dating back from the 1600s to the 20th century.
Dreaming
Creative Concept
Storyboards
Environmental Design
Storytelling
Research
Script and Label Writing
Detailed Exhibit Design
Archive Preparation
Creating
Photography
Editing
Graphic Design
Motion Graphics