Impact Communications rebuilt and redesigned an existing website to provide Emerald Hospitality Associates, Inc. with a fresh and engaging web presence. Designed to instantly appeal to Emerald’s target audience, the site quickly provides access to pertinent information in a visual format that reinforces the established quality of Emerald Hospitality and its managed properties.
The Impact team developed content, site navigation, site design and programming. The site was built using responsive methods to enable quality viewing on traditional computers as well as tablets and mobile devices. A content management system was employed to allow the client to make future content and image updates to the site, as well as to post news stories. Search Engine Optimization strategies for the site were also implemented by Impact.
The new site includes information about all of Emerald’s services and capabilities as well as a searchable portfolio with hotel and restaurant property photographs. Additionally, the home page features a bold slideshow depicting photographs from properties across America managed by Emerald.
Emerald Hospitality Associates is a full-service Hotel Management and Consulting Company that provides a wide range of specialized hospitality industry services. It was founded by current President James R. Gerish in 1999.