Two videos created for Signet Jewelers to inspire corporate fundraising for St. Jude Children’s Research Hospital and Canada’s Children’s Hospital Foundation, each received Silver Telly Awards in the Fundraising-Non-Broadcast video category.
The videos, “Quincy’s Story” and “Gianna’s Story” were written, illustrated and narrated by ten year-old St. Jude Patient Representative Quincy and eleven year-old Gianna, the Patient Ambassador for Canada’s Children’s Hospital Foundation. Impact worked with the children to help them craft and share their personal journeys through life-threatening illnesses, treatment and recovery.
The two poignant videos were presented at Signet Jewelers’ Holiday Charity Launch virtual event. The audience of Signet Store Managers learned their fundraising goals for the 2021 gifting season and were inspired to deepen their commitment to the children served by the company’s long-standing charity partners in the U.S. and Canada.
The Telly Awards was founded in 1979 to honor excellence in local, regional and cable television commercials, non-broadcast video, television programming as well as digital video. There were over 12,000 entries in this year’s competition from all 50 states and 5 continents.
Quincy’s Story
Gianna’s Story
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