Holiday Greeting
YouTube video with custom illustrations and animation
To entertain a retail audience during the holiday season
The Project
The team at Jared the Galleria of Jewelry tapped Impact to create an animated holiday video for their YouTube channel. The challenge was to create a sophisticated and festive concept that embodies their mission of “celebrating life and expressing love.”
Client
Jared is a national retail brand that is a leading destination for specialty jewelry.
Audience
Jared’s YouTube
audience.
Objective
Extend a holiday greeting
to Jared’s customers.
Our Process
From concept to completion, Impact provided full service production. During pre-production, we dreamed up a concept and developed an illustration style that evokes the romantic tone we envisioned. Once in production, we created a sophisticated backdrop for our narrative. We also sourced a music track reminiscent of Tchaikovsky’s Dance of the Sugar Plum Fairy to add an element of holiday spirit. In post-production, we employed creative techniques to give the video style, an element of whimsy, and additional holiday notes.
Dreaming
Creative Concept
Storytelling
Storyboards
Music Selection
Creating
Illustrations
Editing
Motion Graphics
HEADLINE
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