Impact Holiday Video
Self-promotion holiday video for social media and email marketing
To extend a humorous season’s greeting
The Project
Impact set out to create a holiday video to share with all of our clients and vendors. The key was to make it fun, festive, and memorable. Our team developed a concept that showcased our wide range of creative and production skills, and allowed us to flex our comedy chops.
Client
If it’s unclear at this point,
we have a problem. ☺
Audience
Impact’s clients, prospects
and vendor partners.
Objective
To wish everyone a happy holiday
with a bit of fun.
1
Silver Addy Award Winner
4,174
Views on Facebook
7
Months Pregnant (Producer Sarah Pagura During Filming)
Our Process
The first step was to brainstorm a concept that would be funny. Once the script was approved, we sourced props and wardrobe, and scouted spots around our office to shoot the scenes. Armed with our Red Helium camera, we spent 5 days shooting our staff playing various parts. The hardest part was lining up everyone’s schedules since client-work was still priority number one. Our staff really came through as the cast. While no one is a professional actor, they really shined. The 2-week edit was tricky because comedy-timing needs to be just right for the jokes to land. After a quick color-grade, it was posted to our social media and sent to our email list. We scored an impressive number of impressions on Facebook, a high open rate on our email marketing effort, and we won a silver Addy award!
Dreaming
Creative Concept
Wardrobe and Props
Storytelling
Scriptwriting
Non-Professional Talent
Music
Creating
Shot-blocking
Production Design
Acting
Shooting
Editing
Color-grading
Cut! Let's Try That Again
There were no paid actors in this production.
Whatever It Takes
Our team rises to any challenge, including when asked to dress up
as reindeer and the hottest princess ever.
