Holiday Greeting

YouTube video with custom illustrations and animation

To entertain a retail audience during the holiday season

The Project

The team at Jared the Galleria of Jewelry tapped Impact to create an animated holiday video for their YouTube channel. The challenge was to create a sophisticated and festive concept that embodies their mission of “celebrating life and expressing love.”

Client

Jared is a national retail brand that is a leading destination for specialty jewelry.

Audience

Jared’s YouTube
audience.

Objective

Extend a holiday greeting
to Jared’s customers.

Our Process

From concept to completion, Impact provided full service production. During pre-production, we dreamed up a concept and developed an illustration style that evokes the romantic tone we envisioned. Once in production, we created a sophisticated backdrop for our narrative. We also sourced a music track reminiscent of Tchaikovsky’s Dance of the Sugar Plum Fairy to add an element of holiday spirit. In post-production, we employed creative techniques to give the video style, an element of whimsy, and additional holiday notes.

Dreaming

Creative Concept

Storytelling

Storyboards
Music Selection

Creating

Illustrations
Editing
Motion Graphics

HEADLINE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris tincidunt vestibulum ultrices. Donec eu leo dui. Fusce convallis, nulla vel adipiscing pharetra, velit elit molestie felis, imperdiet posuere nulla arcu nec felis. Suspendisse non tortor lectus