Signet Jewelers – The Loupe

Biannual multi-day corporate meeting for retail company

to communicate key messages and directives to managers

The Project

For more than 30 years, Impact has planned, designed and executed annual  leadership conferences for Signet Jewelers. Until the pandemic in 2020, this event was live for thousands of Managers. Since then, Signet chose to transition the event to a biannual hybrid format, incorporating live and virtual elements. The hybrid meeting format delivers maximum engagement for participants across the country. Impact develops the staging, provides speechwriting and video scripting, creates graphics for conference sessions, and delivers live-streaming content directed by our producers throughout the three-day event. Pre-production begins six months prior to the event, which essentially means immediately after the conclusion of the last season’s Loupe, with heavy focus on key messaging and objectives.


Signet Jewelers Limited is the world's largest retailer of diamond jewelry, operating 2,500+ stores.


Store Managers, District Managers, Regional Vice President, Executive Leadership and Support Staff employees.


The overall objective is to inspire Signet’s team leaders to meet and exceed sales goals.


Plus Years Impact has Produced this Event


Hybrid Attendees


Chat Comments During Hybrid Event

Our Process

Impact producers work with executive presenters, Learning & Development team members, keynote speakers and subject matter experts within the company to craft powerful presentations designed to emphasize important goals and strategies. The event motivates, informs and educates field leaders using multi-media, videos, graphics and live presentations.


Theme Development
Creative Concepts


Logo Design
Playlist Building
Agenda Building


Graphic Design
Film Shoots & Edits
Talent & Entertainment
Speaker Support
Client Support
On-Site Production
Virtual Platform

Go Big

We reach more attendees than ever before.

Corporate Meetings and Events
Corporate Meetings and Events

UNUSED Kickin’ It West Coast Style

After an exciting day of sessions, we give attendees a chance to enjoy a SoCAL sunset, food trucks, and brews. 

Corporate Meetings and Events
Corporate Meetings and Events