Signet Jewelers – The Loupe

Biannual multi-day corporate meeting for retail company

to communicate key messages and directives to managers

THE PROJECT OUR PROCESS BEHIND THE CURTAIN

The Project

For more than 30 years, Impact has planned, designed and executed annual leadership conferences for Signet Jewelers. Until the pandemic in 2020, this event was live for thousands of Managers. Since then, Signet chose to transition the event to a biannual hybrid format, incorporating live and virtual elements. The hybrid meeting format delivers maximum engagement for participants across the country. Impact develops the staging, provides speechwriting and video scripting, creates graphics for conference sessions, and delivers live-streaming content directed by our producers throughout the three-day event. Pre-production begins six months prior to the event, which essentially means immediately after the conclusion of the last season’s Loupe, with heavy focus on key messaging and objectives.

Client

Signet Jewelers Limited is the world's largest retailer of diamond jewelry, operating 2,500+ stores.

Audience

Store Managers, District Managers, Regional Vice President, Executive Leadership and Support Staff employees.

Objective

The overall objective is to inspire Signet’s team leaders to meet and exceed sales goals.

Plus Years Impact has Produced this Event

3,400

Hybrid Attendees

10,000

Chat Comments During Hybrid Event

Our Process

Impact producers work with executive presenters, Learning & Development team members, keynote speakers and subject matter experts within the company to craft powerful presentations designed to emphasize important goals and strategies. The event motivates, informs and educates field leaders using multi-media, videos, graphics and live presentations.