Birthstone Basics
YouTube video series with custom illustrations and animations
To educate and entertain a retail audience
The Project
Impact was asked to create a 12-part animated video series for Kay Jewelers’ YouTube channel. Each one-minute episode explored the history and mythology of a single birthstone. From concept to completion, Impact handled every step in the production process. Impact developed whimsical, custom illustrations and brought them to life using motion graphics.
Client
Kay Jewelers is the largest specialty retail jewelry store brand in the U.S., with over 1,200 stores that cater to mid-market jewelry customers.
Audience
Kay Jewelers'
YouTube audience.
Objective
Inspire customers' interest in birthstone options available at Kay.
12
Videos
1,500,000
Views
552
Storyboard Frames
Our Process
From start to finish, Impact handled every step in the production process. First, we conducted research and wrote lively scripts that celebrated the mythology of each gemstone. Next, we developed whimsical illustrations and dreamed up elaborate storyboards. The series is filled entirely with custom illustrations created by our talented Graphic Designer. Monsters and sea creatures were among her favorite to design! Lastly, we created all the graphic elements and then our editor brought everything to life using motion graphics.
Dreaming
Creative Concept
Storyboards
Storytelling
Research
Scriptwriting
Creating
Illustrations
Editing
Motion Graphics
Choreography is Key
Our storyboards began with pencil-sketches. As we worked, we dreamed up
inventive ways to move from one visual idea to the next.
From Flat to All That
Motion Graphics brought our 2D characters to life.
